# Branding Details
**Logo:**
The core element of the ATEN brand.
This logo is the core element of the Aten brand reach for this element first.
The logo works well with both light and dark colored backgrounds. Any brand color can be used as long as there is a strong contrast achieved between the logo and background.
**Icon Logo:**
This simple logo represents the Aten brand, this logo may be used for general purposes.
For use on light backgrounds: Aten Icon Original**,** Aten Icon Black, Aten Icon Gradient
For use on dark backgrounds Aten Icon White
**Full Logo:**
 
The full logo is better used when there is enough horizontal space.
For use on light background: Full Aten Logo Black
For use on black background: Full Aten Logo White
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