# Branding Details

**Logo:**

<div align="left"><img src="https://3615724738-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fyc0V2H6VuzSAxmtjN5ka%2Fuploads%2F9AgFRI7sWh4xTBRiu2z9%2FLogo%20Icon%20Original%20(2).png?alt=media&#x26;token=76b3a796-9225-4ff9-9602-f43027a170d4" alt=""></div>

The core element of the ATEN brand.

This logo is the core element of the Aten brand reach for this element first.

The logo works well with both light and dark colored backgrounds. Any brand color can be used as long as there is a strong contrast achieved between the logo and background.

**Icon Logo:**

<div align="left"><img src="https://3615724738-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fyc0V2H6VuzSAxmtjN5ka%2Fuploads%2F3b4Di0FYK9ReHx0RN1ZF%2FAten%20Icon.png?alt=media&#x26;token=746101d2-71dd-432c-9c24-1104f7efb2ea" alt=""> <img src="https://3615724738-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fyc0V2H6VuzSAxmtjN5ka%2Fuploads%2FBYxjOb9xiCDMPuPgsRPD%2FAten%20Icon%20Black.png?alt=media&#x26;token=7c314d80-3fcd-46c5-8b4a-f100e93d31ef" alt=""> <img src="https://3615724738-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fyc0V2H6VuzSAxmtjN5ka%2Fuploads%2FiqGTmBPZz3HRL8jDjuDf%2FAten%20Icon%20Gradient.png?alt=media&#x26;token=f659601a-8ecb-478b-b38b-aeeaa6f1157c" alt=""></div>

This simple logo represents the Aten brand, this logo may be used for general purposes.

For use on light backgrounds: Aten Icon Origina&#x6C;**,** Aten Icon Black, Aten Icon Gradient

For use on dark backgrounds Aten Icon White

**Full Logo:**

![](https://3615724738-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fyc0V2H6VuzSAxmtjN5ka%2Fuploads%2FQrAl2C0jjlBcKOePft8u%2FFull%20Logo.png?alt=media\&token=de672dfa-3a5e-42ff-b5ff-dec6e6047a42) ![](https://3615724738-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fyc0V2H6VuzSAxmtjN5ka%2Fuploads%2FGLR1DSCGAR0QoxC5K6Vq%2FAtenLogo.png?alt=media\&token=047e11e2-fcb3-4c86-af8f-2eee73c5366b)

The full logo is better used when there is enough horizontal space.

For use on light background: Full Aten Logo Black

For use on black background: Full Aten Logo White